to be concerned about customer for continued existence. Everland provides services, but we thought operation management iscan be applicable not only manufacturing company but also service company. So we prepared that what isEverlandand what isCRM. But actually, our presentation goes astray from the main subject of our class.
1. What's Everland?
Young-in Farmland was first opened in 1
of purchase, and distributor.
• Dirt Bikes would like to be able to market more aggressively to its customers.
• The Marketing Department would like to be able to send customers e-mail notices of special racing events andof sales on parts.
• It would also like to learn more about customers’ interests and tastes : their ages, years of schooling, another sport in which they
CRM software and modeling tools to address the company’s problem?
정부가 Indian 거주 지역에도 카지노 설립을 허가하면서 카지노 사업은 매우 팽창하였고, Harrah는 이렇게 경쟁 카지노 업체가 증가하는 가운데서 그들과 차별화하기 위해 CRM 소프트웨어를 도입했다. 이 소프트웨어를 활용해 Harrah는 기존 고객에게 맞춤
can provide the service that meets thecustomer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source toCRM. This procedure will explained inthe following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G market provides some security program for transaction. Thisis represented by ISP, ESCROW s
the hotels are seriously concerned about this problem, so they already accepted the IT-based reservation system all over the world. This makes the hotels can handle customer information much more effectively. But as we mentioned before, customers are demanding more and more. thisis why some ofthe leading hotels ofthe world desperately want to adapt new way that can manage this needs; theCRM w
II. TheISofthe Galleria’s CRM
A. About theCRM system
Customer Relationship Management(CRM) is a method to maintain a continuous relationship with customers, and from thiscustomers, a company can realize profit. To be more specific, a company canintegrate information inand outside the company, and from thisinformation a company can plan a marketing strategy. CRM system can bring three
ofCustomer Relationship Management
The most widely used categorization ofcustomer relationship management isthe one used inthe Meta Group’s 1999 report 『Customer Relationship Management Ecosystems』. Inthe report, there are three categories ofcustomer relationship management: analytical CRM, operational CRM, and collaborative CRM. Companies need to use the right type ofCRM at the
is suitable solution, considering ofthis situation. Dairy supply chainis formed disorderly because ofthe rapid growth, building up well-organized information system is required to gain competitive advantage. Also, restoring consumer trust and managing relationship with customers required to get over a difficulty of consumer’s distrust. RF-ID technology andCRM would be successful solution.
of franchise stores and it produces hundreds of products. Also, Paris Baguette wants to be a top brandinthe world. Therefore it has to manage lots of stores and products, thus reaching for their goal to be the ‘best brand’. In addition to this, PB needs a system which can manage their previous customer effectively as their customer layer is extended and competitors become stronger. For this
and reactive to demand, rather than proactive in forecasting. Each item carried by Moore was initialized on the system with a minimum stocking level and an economic order quantity. Andrew McAfee, "Moore Medical Coporation", Havard Business School Case, #9-601-142, 2003, p 7.
With this ERP software, Moore cannot supply "the perfect order." Thisisthe problem for Moore who should gaincustomers'